V WOMAN is an online women’s magazine, powered by one of Greece’s biggest online newspapers, VORIA.gr

We were asked to design both the magazine’s logo as well as its website. We drove our inspiration from the modern 25-50 fierce woman who still considers her femininity as one of her most valuable advantages.

Intense forms of typography combined with a pastel pink pallet represent power and femininity respectively, and ended up forming the project’s overall brand image. As the design of the website is concerned, we wanted it to give the impression of a busy and interesting woman’s agenda.

Finally, the promotional banners were designed to pass the message that V WOMAN is addressed mainly to the women of Thessaloniki.